Three quarters of the orders for Volvo’s new XC90 are for the top of the range Inscription model, Volvo Cars has announced.
Volvo Cars also said it has received nearly 57,000 orders for the new XC90, outstripping forecast sales for this year of 50,000. The company is running three shifts at its plant in Torslanda, Sweden, to meet demand.
“With 76 per cent of customers choosing the top end Inscription model, it is fair to say that we have now entrenched our position as a premium car maker,” said Alain Visser, Senior Vice President for Marketing Sales and Customer Service.
The new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilising its new Scalable Product Architecture (SPA) technology.
The latest update on sales for the XC90 came as Volvo reported its financial results for the first half of 2015.
The company reported an operating profit of €174-million for the first half of 2015, compared to €101-million for the same period in 2014. Revenue for the first half was €7,887-million, up from €7,023-million in the first half of 2014.
Retail sales during the first six months of 2015 were 232,284 cars, up slightly compared to 229,013 in the same period last year, driven primarily by strong demand in Europe.
Sales in China were flat during the period while sales in the United States stabilised.
“It has been a good first half of the year, with an improved financial performance,” said Hí¥kan Samuelsson, President and Chief Executive.
“We have been implementing a transformation plan since 2010 and this financial result demonstrates that we continue to be on the right track.”
Volvo is investing in a global transformation as part of its long term strategic ambition to enhance its position as a global premium car maker.
Driven by the complete renewal of its product range, Volvo is aiming to almost double sales to around 800,000 cars a year in the medium term.
In the first six months of 2015, Volvo Cars took several important steps towards achieving these goals.
In the first half, Volvo also announced it will build a new manufacturing facility in South Carolina.
Construction on the €436-million plant near Charleston will start this fall and the new facility will have initial production of around 100,000 cars per year and be completed by 2018.