Whether you’re off on a spree to stock up on skincare, or dashing in for a quick lipstick fix, beauty shopping is an investment in both money and time. Here’s what I tell my best friends- and I want my readers to know!
First things first
Remember, the customer is queen – so walk like a goddess, never be pressured into buying something you’re not 100 per cent convinced of. ‘I’ll think about it’ is a good line.
Make sure you know what type of skin, hair and nails you have before you set out. Ask an expert if you don’t – a beautician, hair stylist, manicurist can give you the facts. List any known sensitivities and, if you know them, the ingredients that cause them – that way you can check labels and eliminate any likely troublemakers.
Target your good points so that you can maximise them. So if you’ve got sensual, full lips, for instance, you’ll probably want a wardrobe of lipsticks and glosses to play them up.
Make a list
Know what you want, change of image, new lippie or essential supplies.
Write down the items you need and the ones you want!
Set a budget. Resist the temptation to make impulse buys, unless you have money to burn and unlimited shelf space.
NB: You may find it easier to focus on shopping/styling for one area – skincare, haircare or makeup at a time otherwise it can all become overwhelming.
Decide where to shop
Big department stores will usually give you the widest choice, and you can always book in for a free makeover with a company you like the look of.
Alternatively, you might have a small pharmacy/ beauty/ hair salon or day spa near you: ask friends where they shop and plan your route.
Once you have found a knowledgeable, well trained consultant who doesn’t oversell, keep in touch with them. As with a hairdresser, tell them about your lifestyle, budget, beauty routine and the clothes you like so they can help you to look the best you can. But remember: always be honest if you don’t like something.
And if you can’t get out and about to shop remember you can now get almost everything shipped to your door via catalogues, online as well!
Tissues, cotton buds, moist wipes, magnifying mirror.
Small empty pots, so you can ask for a sample, if there are no giveaways. Don’t be shy about asking for samples: good companies want you to try their products.
Small notebook, to make your own personal Beauty Bible!
Minimum make-up – your absolute essentials, in case you have to re-do yours during the trip.
Shop between Monday and Thursday, early morning if possible, when stores are less busy and consultants have more time and energy.
It’s fun shopping with friends but if you want special attention shop alone.
Try before you buy
If you’re shopping for new make up, particularly foundation and blusher, go with a clean skin. Would you try a dress on top of another one? We don’t think so.
Ask the consultant for a demo of how best to test/apply.
Use cotton buds to apply; never put fingers in pots.
Making the most of freebies
Free makeovers are always on offer in big stores, though you may need to book ahead.
Stores often have evening events, with experts on hand and lots of special buys.
Some companies will even do special evenings for groups of friends.
Watch out for trial sizes and promotions – they’re economical ways of trying products.
Stock up on products you use regularly at sale time!