SEAT, once seen almost as a sales basket-case in Ireland, has really turned its fortunes around in recent years. Last year, it was the fastest growing brand in the country and this year, so far, it has turned in double-digit sales growth, with a rise in sales up to the end of June of 11 per cent.
The SEAT Ibiza and SEAT Leon 5DR’s continue to be strong performers for the brand, accounting for some 54 per cent of total sales. Meanwhile, the SEAT Mii, SEAT Toledo, the SEAT Alhambra and all the new SEAT Leon Sports Tourer also performed very well.
Meanwhile, SEAT’s global sales are also enjoying an upward curve, with SEAT breaking the 200,000 vehicle mark globally for the first half of 2014, the brand’s best result since 2008. This represents a year-on-year increase of almost 10 per cent, with much of this global success down to the reception the SEAT Leon has received. Sales of the compact car have soared by over 62 per cent. The ST model of the Leon has also exceeded expectations, with the SEAT Alhambra also performing admirably.
“We are delighted with how the first six months of 2014 has gone. We feel we are more than playing our part in the brand’s global success. For us at SEAT Ireland, it was vital we continued our momentum from 2013 and we have achieved that. The challenge for us now is to maintain the brand’s sustained growth,” Neil Dalton, Head of Marketing and Product at SEAT Ireland, said.
“At SEAT, we continue to be a very tenacious brand. Already this year we have introduced superb new products and will continue in a similar vein, offering value for money as well. The competitive finance offers available through Volkswagen Bank allow us to do that and continue to make SEAT an attractive consideration for customers.”
SEAT Ireland has maintained its policy of product development and, in 2014 alone, they have brought the SEAT Leon Sports Tourer, the SEAT Leon Cupra and the Alhambra SE to the market with the SEAT Leon X-Perience set to be launched later this year.