The very minimum requirement of any small business is to have business cards. Your business card performs multiple functions. It:
- Provides core information on your business and how to contact you;
- Projects your business image;
- Leaves a reminder when you’re not there;
- Serves as a referral.
Your business card could be your most valuable marketing tool. Take them with you everywhere, hand them out everywhere, pin them to information boards in targeted areas. It’s a good idea to always carry some in your pocket, whether you’re attending a conference, networking event, or for random interactions where you bump into a friend or prior work colleague who is now a potential business partner or someone who can help you promote yourself.
Remember that your official job title is less important that a description of what you do – “Social Media and SEO trainer” is more impactful than “Trainer”; “Expert in designing engineering prototypes” is more effective than “Engineer”.
Your business card has two sides, so use the reverse side to your advantage, with a tag line, product information, pictures or anything that can add extra interest in your business. Your business card should also be designed well enough to leave a good impression. Below is a list of essential tips to keep in mind when designing your business card.
|Business Card Checklist
Our spring workshops including marketing focused topics are currently booking. All workshops are subsidised and delivered by experts accustomed to working with small business owners. For more information, contact the Galway County & City Enterprise Board on 091-565269 and http://galwayenterprise.ie/training