If there’s one sure-fire way to get people to buy your product, it’s giving them the money to buy it with. And while SEAT has not exactly been ‘giving’ people money (you do have to pay back these loans, after all, and there is such a thing as interest) its connection to the Volkswagen Bank has meant that Seat customers can get hold of finance deals that the mainstream banks might deny them.
SEAT finance penetration has increased 5.5 per cent in just twelve months from 16.6 per cent in 2012 to 22.1 per cent year-to-date, according to the latest figures released by SEAT Ireland.
The figures compare customer uptake of financial packages year-to-date versus the same period last year and show that approximately €6 million has been provided by SEAT Ireland through Volkswagen Bank in vehicle finance packages to Irish customers for the first four months of the year compared to €2.3 million this time last year.
“At SEAT Ireland we understand that each customer’s requirements are different and we offer a wide range of flexible finance solutions to meet their needs. Our PCP offers have proved extremely popular and we would encourage customers who would like to hear more about these offers to visit their local SEAT dealership for more information,” Cian O’Brien, managing director of SEAT Ireland, said.