A new niche PR and marketing company dedicated to the promotion of Irish food has been launched in Galway.
Food PR and Marketing is a specialised marketing, PR and social media company dedicated to food producers, distributors and suppliers. It is a sister company to Galway-based Those Two Girls PR, which was founded by Olivia Collins in 2004. Those Two Girls PR has worked with clients from a range of industries, with quite a few high profile food-related businesses.
“If food is the new rock ’n’ roll then we’re music agents!” said Olivia. “We ensure the brands we represent are firstly getting seen, getting heard about, getting written about and ultimately getting eaten – or drank as the case may be.
“Ireland has developed a plethora of amazing artisan producers and their marketing efforts are not up to scratch. Food can be such a visual experience that the world of online cannot be ignored,” she added.
Ms Collins has worked with clients such as Aniar Restaurant, Eat Gastropub, Il Vicolo, Source Sligo, Haragdons, Salamanca and the Artisan Pizza Company amongst others.