Mazda has announced a return to profit following several years of making losses. The Japanese company pretty much bet its future on spending development cash on its SkyActiv setup of lighter cars with more frugal engines, but the gamble is paying off.
Even though is US operation continues to make a loss, and its European sales have fallen by two per cent, Mazda turned in a $364-million for the year ended in March. With the weak Yen making exports more attractive, Mazda expects to accelerate that turnaround this year and even predicts a 17 per cent rise in European sales, in spite of the stagnant market, thanks to the upcoming launch of the new Mazda 3.
Mazda’s new Managing Director, Tony Howarth, is looking forward to Mazda growth in the Irish market based on the strength of upcoming new products; “The new July registration period will provide a volume boost for our Mazda retail partners with freer supply for customer deliveries of both Mazda CX-5 and all-new Mazda 6.
“We are already planning for an exciting 2014. With yet another new model in the Mazda range next year, we will have some of the strongest product offerings of any manufacturer in Ireland, based around the clean diesel offerings of Mazda’s innovative SkyActivTechnology.”