The latest SIMI vehicle registration statistics for the early days of July, since the new VRT system came into effect, show BMW as the leading brand in the executive segment, with 959 registrations for the first ten days of the month. BMW is in third place in the overall passenger car vehicle market, just behind Toyota and Ford with 1,096 and 1,037 respectively. MINI also had a strong start to July with 149 registrations in the first ten days of the month.

The class-leading strategy known as BMW EfficientDynamics is the key reason for the post VRT-reform sales boost. Of the standard/entry level transmissions on the 253 BMW models, 172 have fallen in price, or 68 per cent of the range. Of the 13 MINI models, nine have been reduced or 69 per cent.

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