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Toyota tops carmakers in global brand value |
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Written by Administrator
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Wednesday, 29 August 2007 |
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Toyota leads the carmakers in the annual ‘Best Global Brands’ ranking, published by Business Week magazine. The Japanese carmaker is ranked number six behind names such companies as Coca Cola (first), Microsoft (second) and IBM (third). Since last year, the value of the Toyota brand has risen 15 per cent to $32 million.
Toyota’s growth performance, however, was overshadowed by that of Audi. The German carmaker saw its global brand value rise by 17 per cent to $4.5 million. Ford, on the other hand, saw its brand value drop by 19 per cent.
The top 10 global automotive brands (by brand value) are: 6th, Toyota ($32m); 10th, Mercedes ($23.5m); 13th, BMW ($21.6m); 19th, Honda ($17.9m); 41st, Ford ($8.9m); 54th, Volkswagen ($6.5m); 68th, Audi ($4.8m); 72nd, Hyundai ($4.5m); 92nd, Lexus; ($3.3m) and 98th, Nissan ($3m).
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