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Ranger goes wild in Wildtrak power E-mail
Written by Michael Moronoey   
Wednesday, 03 October 2007

Ford has announced the introduction of the high-specification Ranger Wildtrak, a high-end double cab pick-up with more engine power from a 3.0 litre unit to further boost the Ranger nameplate, which has already enjoyed success this year in a segment showing robust growth. In the first six months of this year, 2,839 pick-up vehicles were sold in Ireland, an increase of over 90 per cent on the same period last year.

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Ford now offers a more powerful Wildtrak version of the Ranger with a high specification and prices starting at ?40,425 before delivery charges.

The Wildtrak’s introduction comes on foot of a six-fold increase in Ranger sales in Ireland so far this year. The flagship of the range is designed to take the style and appeal of the new-generation Ranger to the ultimate, with an array of attractive visual features.

These include chrome front grille and power fold mirrors, silver roof rails, new 16” alloy wheels, aerodynamic sports bar, sports side steps, lower sports cladding and side intake ‘gills’.

In addition, the rear load box benefits from rail extensions and a roller shutter. The specification extends to inside the cabin with heated front leather seats, sports steering wheel, ‘Wildtrak’ mats and door scuff plates.

The two tone metallic exterior, which includes an eye-catching chilli orange, adds to the well-groomed appearance of the Wildtrak, but this remains a workhorse true to the Ranger name. The new 156bhp 3-litre TDCi diesel engine, with an additional 13PS and 50Nm of torque over the current powertrain offering, ensures enhanced pulling power and overtaking ability, while the 5-speed manual gearbox is tuned for fuel economy. However extreme the terrain or the conditions, Wildtrak is first and foremost a workmate you can rely on.

“The strong growth of the Ranger in Ireland has seen it take its place among the leading players in a pick-up market which has almost doubled over last year,” comments Eddie Murphy, Chairman and Managing Director, Ford Ireland.

“That’s due in large part to its strong specification level and the value for money it offers. It’s also due to the support it enjoys from a network of very knowledgeable dealers. That’s something buyers of pick-ups here appreciate.”

Complete with roller shutter, the Ford Ranger Wildtrak goes on sale from €40,425 (price excludes delivery and related charges).


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