Almost 70 per cent of used car buyers believe they are more vulnerable to buying risks by purchasing a vehicle online, according to a UK survey by HPI, the independent vehicle information provider.

Although consumers are aware of the hidden dangers of buying online, HPI warns buyers to back buying decisions with thorough research.

The HPI survey showed that 71 per cent of respondents thought choice was one of the main benefits of buying a car online, with 63 per cent stating convenience as a bonus. In contrast, 62 per cent said fraud was the main downfall and nearly 70 per cent thought they were more at risk from used car crime when buying online. Two out of three people believe not being able to see the car before they buy as a downfall of buying on the internet. The survey showed that only 48 per cent of buyers would be more likely to carry out even the most basic of checks, such as an online valuation.

The advice is that checking the market value of a vehicle can be a quick way to identify if the car is a true bargain or not. If a seller is looking for a quick sale, it could well be because they have something to hide. If the price seems too good to be true, it usually is and the best advice is for buyers to walk away.

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