The European Parliament has plans to have cigarette-style 'health warnings' carried on advertising for all new cars. Designed to force carmakers to reduce carbon dioxide emissions, companies that produce the most polluting cars will also have to pay large financial penalties, with the proceeds used to reduce the cost of the most efficient cars.

Advertisements in newspapers and magazines would have to devote at least 20 per cent of the space to details about fuel economy and emissions. Currently, manufacturers only have to include basic economy and emissions data in the small print. The advertisements will also have to carry colour-coded emissions labels, such as those already displayed on white goods.

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