Lexus Ireland has launched a newly designed website, www.Lexus.ie. The new website, which is now live, is a huge step forward and uses cutting edge web technology to provide a more user friendly site thus enhancing user experience.

Over the past 12 months, Lexus Ireland have conducted research and analysis to find out exactly what their customers would like to see on a Lexus website.

With this information, Lexus then set about designing an interactive site that highlights the entire range in a simple interactive manner while clearly explaining the technology that drives each of the models.

Commenting on the new website, Aiden Connolly, Marketing & Customer Experience Manager, said, "The new website has significantly increased the availability of multimedia assets, facilitating the creation of a richer experience at both brand and model level. The use of large imagery also adds to the experience and increases user interactivity. We believe this website will be very useful to both current customers and potential Lexus customers."

Some of the highlights of www.lexus.ie include:

How Hybrid works section?

Lexus Hybrid Drive delivers leading levels of fuel economy, lower emissions and excellent performance. The new website presents the three Lexus models: the RX400h SUV, GS450h and the LS600h luxury flagship sedan and uses over 15 years of research and design to explain Hybrid in a simple, yet informative way.

IS F

This coming April will see the introduction of the new Lexus IS F – the first performance model to wear the 'F' marque. By using advanced technology to display videos and images, the IS F is showcased in an unbelievable way that gives the driver an amazing experience before even getting into the car.

News & Events Section

The motor industry is a fast changing one, both in Ireland and worldwide. The News & Events Section will be updated regularly with news on what is happening in Ireland as well as worldwide. Log on to www.lexus.ie.

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