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Land Rover G4 Challenge generates funds for humanitarian causes E-mail
Written by Michael Moroney   
Wednesday, 19 September 2007

Land Rover has entered a landmark association that will see the Land Rover G4 Challenge run in support of the International Federation of Red Cross and Red Crescent Societies on its return in 2008/09. This new global partnership with the world’s largest humanitarian organisation will ensure the adventure competition leaves a positive legacy by acting as a platform to generate funds and assist life-changing humanitarian projects around the world.

In a significant expansion to the previous events run in 2003 and 2006, the 2008/09 Land Rover G4 Challenge will involve mixed-gender national teams. Competitors from 18 different countries, who can now register their interest on www.landroverg4challenge.com, will battle through a rigorous national and international selection process. The best male and female from each nation will enter the Challenge itself, which will take place in Asia in early 2009.

The event will again have off-road driving at its core, combined with adventure sports and extreme initiative challenges for an ultimate test of team spirit and physical fitness. The entire Land Rover fleet will be involved, with the Range Rover Sport, Freelander 2 and Discovery 3 all in action as competition vehicles in the distinctive Tangiers Orange colour. The victorious national team will win a Land Rover for their National Red Cross or Red Crescent Society.


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