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Kia is on course to become a world leader in the production of clean hydrogen fuel cell cars within the next few years. The company has pledged to begin small scale production (1,000 a year) of these zero emissions vehicles in 2012, and to make them commercially available at the rate of around 10,000 a year from 2015.
 Kia expects to have hydrogen powered cars on the market by 2012, based on successful testing of its Borrego SUV. Cost is still a concern and the company expects that early hydrogen cars will be leased rather than bought due to their high price.
Hydrogen fuel cell cars are powered by electricity, which is created on-board by mixing hydrogen and oxygen in a metal box called a fuel stack. The only waste product is water so pure you can drink it.
Kia, in conjunction with parent company Hyundai, has been working on the technology since 2000. Early problems with cold starting, caused by water freezing in the fuel stack, have been solved. Kia has successfully completed front, side and rear crash-safety tests with fuel cell versions of the Sportage and Borrego. It has also satisfactorily tested cars for fire safety.
The outstanding problem is cost. The most complex and costly part of a fuel cell car is the fuel stack.
"Even if we were producing 50,000 fuel cell cars a year, they would currently have to cost $50,000 each," said Mr Byung Ki-Ahn, general manager of the Mabuk-ri site.
For that reason, the first commercially available cars are likely to be leased rather than sold. But Kia is convinced that manufacturing costs will fall, helping to bring down the price of fuel cell vehicles.
The other major issue concerns the absence of a refuelling infrastructure. With only a handful of fuel cell cars on the road, fuel companies are understandably reluctant to invest in places where they can be topped up with hydrogen.
But global demand for oil is expected to continue to rise in the coming years while the cost of hydrogen will fall, making fuel cell cars increasingly attractive. Already, the pre-tax fuel cost per mile of a hydrogen car is half that of one running on petrol.
Mr Ki-Ahn believes Kia is now well on the way to having a fuel cell car that is showroom-ready.
"On a scale of one to 10, I'd say we were at six or seven. Before 2020, many people will be hearing about fuel cell vehicles made by Hyundai-Kia," he said.
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