While Honda car sales in Ireland have shown continuous double digit growth year on year since 2003, results to date in 2007 have broken all previous records, according to the company. Sales of new Honda cars in Ireland to the end of October have exceeded the 4,000 milestone for the first time, representing a 13per cent increase over the same period last year. In terms of local registrations the 2007 performance represents the best year ever for Honda car sales in Ireland since the introduction of the marque in 1985.

"The development of Honda's critically acclaimed diesel engine and more recently the innovative introduction of 'Hybrid' technology in the Civic 4 door range are key to the brand's success in Europe and consequently in the Irish market over the coming years," according to Frank Kennedy, Sales and Marketing Director of Universal Honda.

"The key to achieving this sharp increase in sales is in the development of some new products equipped with innovative environmentally friendly technology. The introduction of more 'hybrid' powered cars in 2009 along with the introduction of products equipped with Honda's new Idec Clean Diesel engine will not only influence our sales growth but also help to reduce the Honda carbon footprint in our market and realise the corporate aspiration of achieving average carbon dioxide (CO2) emissions of 140gm/km by 2009".

Worldwide sales of Honda Cars are expected to increase by ten per cent during 2007 since budgets were revised upwards earlier this year. European sales are expected to increase by 19per cent taking the emerging Eastern countries into account.

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