Fiat’s new 5-door Bravo range is now available in Ireland and replaces the previous Stilo models. This new range marks Fiat’s return to the largest segment of our new car market, a segment that accounts for over 30 per cent of the total new car sales. Within this sector, hatchbacks are far more popular than saloons: 3-door hatchbacks account for 10 per cent of sales and 5-door hatchbacks, such as the new Bravo, account for 53 per cent of segment sales.

The new Bravo was created in just 18 months, from design ‘freeze’ to production using Computer Aided Design (CAD) and Computer Aided Engineering (CAE) systems. This allowed the development of this new car to be undertaken almost entirely through ‘virtual’ analysis and engineering.

Proof of the benefits of virtual engineering are seen in the New Bravo’s achievement of a 5-star safety rating for adult occupant protection in the Euro NCAP crash test programme. Achieving five stars for adult occupant safety, three stars for child protection and a further two for pedestrian protection, the new Fiat recorded 33 points, placing it among the leaders of its category in terms of passive, active and preventive safety.

Because drivers of cars in this segment tend to have a higher than average annual usage, Fiat Group Automobile Ireland has introduced a unique warranty recognising drivers’ specific needs: a three-year, unlimited mileage warranty. The normal warranty from a European manufacturer is two years and the normal warranty from a Japanese company is three years limited mileage.

Fiat cars have always had a reputation for providing great value. This has been emphasised by the very high equipment levels that come as standard. In the case of the new Bravo, this tradition is further enhanced.

The full range and recommended retail prices of the new Fiat Bravo are as follows:

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