Exactly 60 years ago, the cornerstone was laid for Porsche, a family-operated company, which is now one of the most important sports car marques in the world.

Porsche celebrates 60 years in sports car production this year.

"It all started when I began looking around and just could not find my dream car. So I decided to build it myself," said Ferry Porsche and to this day, this genius and pioneering spirit have shaped the philosophy of the German company.

Over the past six decades, Porsche has not only experienced peaks, but also troughs. Thanks to efficient production methods, clear branding and innovative models, such as the 356 and the 911, Boxster and the Cayenne, the once small sports car specialist has quickly transformed into one of the most successful and profitable automobile manufacturers in the world.

"Today, Porsche is stronger than ever. We have our costs and our processes under control and thus ensured our independence for the long term. We have always seen ourselves as David who must stand up to the Goliaths in this industry. This self-image has shaped us throughout the years, but it has also made us successful," explained Porsche CEO, Dr Wendelin Wiedeking.

Porsche develops new technologies not just to improve driving features, but also to continuously optimise the cars for environmental sustainability. In the last 15 years, Porsche has succeeded in reducing the fuel consumption in its new cars, and thereby also CO2 emissions, by an average of 1.7 per cent annually.

With regard to engine performance, Porsche already ranks among manufacturers with the lowest CO2 emissions. And by 2012, the fuel consumption in Porsche vehicles is going to be reduced by a further 20 per cent – new, innovative engine technologies and the hybrid drive for the Cayenne and Panamera Gran Turismo will make this possible.

Porsche is now the largest shareholder in VW, with almost 31 per cent of the company shares. During the course of this year, its share will be increased to over 50 per cent.

Comments (0) »

Show/Hide comment form

Name

Email

Title

Comment

Write the displayed characters

Add Comment