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Celebrity bag to hit Galway shelves E-mail
Written by Lisa Regan   
Wednesday, 18 July 2007
The IT bag of the moment, Anya Hindmarch's reusable shopping bag, 'I'm Not A Plastic Bag' is coming to Galway this July.

The hottest bag of the moment will be on sale on Saturday 28 July from 9am in Brown Thomas Galway for €12.

Already causing a stir among fashionistas in the US, Japan and the UK, 'I'm Not A Plastic Bag' has been spotted on the arms of Hollywood's elite, including Reese Witherspoon, Jessica Biel, Keira Knightly, Lily Cole and Erin O'Connor.

 Each year, an estimated 500 billion to one trillion plastic bags are consumed worldwide; these then end up in landfills, which take years to break down in landfills. The 'I'm Not A Plastic Bag' is simply giving people an attractive solution to reducing plastic bag use.

In 2002, Ireland was the first country to introduce a tax on plastic bags, which resulted in a 90 per cent decrease in plastic bag litter. The levy is seen as one of the most successful anti-littering devices introduced in Ireland and has been copied internationally. It is expected that this bag will be a huge hit with the Irish as a fashionable alternative to the 'bag for life.'

Commenting on her innovative design Anya Hindmarch said, "As a luxury fashion brand, we are in a position where we can influence. I can't think of a more positive way to do this than producing a desirable and cost effective alternative to a plastic carrier bag."


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