Fed up suffering for style in painful stilettos? Well give your tired feet a break and battle that stubborn cellulite at the same time with FitFlops!

Created in the UK by former Bliss spa-entrepreneur Marcia Kilgore, FitFlops were initially designed to help modern women squeeze a little more exercise into their increasingly hectic schedules.

"I thought, how amazing if I could invent something that would help fight the onset of cellulite while I'm walking to the office. I work. I have kids. I have a husband. And the likelihood of me seeing the inside of a gym in the next ten years is slim to none," said Kilgore.

Slightly destabilizing, the FitFlop features a fusion of three different types of EVA foam into its centre, challenging the muscles more with every step. These miraculous shoes claim to tone leg and bum muscles, alleviate chronic back pain, speed rehabilitation of injured joints, decrease swelling and aching legs after standing or walking all day and result in inch loss as well!

A limited supply of FitFlops first landed on the market in May 2007 and in no time, ten thousand pairs were on the waiting lists - making the FitFlop one of the fastest selling new health and wellness item in history. Grab yours now from Anatomy on Upper Abbeygate Street or Greenes Shoes in Eyre Square Shopping Centre.

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