The active ingredient in Tone and Slim is Glanbia's Prolibra, which is the result of many years of extensive clinical research.

Prolibra has a multifaceted approach to health and sustainable weight loss. Three clinical trials have determined that Prolibra preferentially reduces body fat while retaining lean muscle mass and considerably reduces post meal glycemia. Positive changes in body composition contribute to sustained weight loss and are predictive of long-term wellbeing, while the reduction in glucose response helps increase satiety (feeling of fullness) and reduce insulin levels.

The innovative co-branded product is a ready-to-mix protein drink that contains no artificial ingredients, sweeteners or flavourings. Its efficacy is based on the alteration of body composition by promoting fat loss, maintaining lean body mass and increasing satiety.

Commenting on the launch, Sorcha Tobin, International Marketing Manager for Glanbia Nutritionals, said that the product could be just the solution for those fighting obesity.

"Obesity in Ireland is an issue of growing concern. With one in eight Irish people obese and every second person overweight, many consumers are now looking beyond dieting and exercise to weight management solutions like Tone and Slim, which will aid or speed up weight loss. Prolibra and Tone and Slim offers a consumer a genuine differential advantage – it delivered 82 per cent more fat loss over the control subjects in the trial."

For further information, contact the Tone and Slim main office on 01-8600444 or log on to www.toneandslim.com.

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