Following on from the Anya Hindmarch 'I'm not a plastic bag' craze, being eco friendly has never been cooler. Everyone from supermodels to high street fashionistas are now getting behind eco initiatives and model Lily Cole is leading the pack with this new range from M&S.

Get Lilly's look this spring with the Limited Collection t-shirt dress, a bargain at only €23 and bag just €18, both made from Fairtrade cotton, so you can be stylish and help people in the developing countries at the same time.

Supermodel Lily Cole, face of the Limited Collection, says she feels her profile as an opportunity to raise awareness for good causes.

"I see my role working in the fashion industry as a natural opportunity to support various ethical causes. I can use my position as a fashion model to raise awareness of certain issues. I love the idea that eventually, we will all be able to buy anything we like without feeling guilty, and items won't be labelled 'ethical' - fashion will just be ethical."

M&S is the biggest retailer of Fairtrade cotton in the world and offers Fairtrade cotton clothing for all the family as well as for the home. From socks to sheets, everyone could bring a little Fairtrade into their lives and help improve the quality of life for others.

Fairtrade cotton farmers benefit from the guaranteed Fairtrade price and social premium. In the Kita region of Mali, the Fairtrade premium has been used for digging wells to provide access to clean drinking water and to build a storage facility for grain, fertiliser and seeds.

So next time you are shopping for your wardrobe staples, look out for the FAIRTRADE Mark and look no further than your local M&S in the Corrib Shopping Centre!

Comments (0) »

Show/Hide comment form

Name

Email

Title

Comment

Write the displayed characters

Add Comment