Don't leave that beautiful wedding gown to mould in the attic, instead why not express that dress! There is a new dramatic photographic wedding style emerging of late and it has now arrived in Galway. The style has been commonly referred to in the United States and Europe as 'Trash the Dress' but is now being offered as 'Express the Dress' by photographer Brad Anderson of Photo One Studios in Eyre Square Shopping Centre.

Express the Dress is the newest and most unique way for a bride to make the most of her wedding dress and create distinctive photographs that have real impact. A quick internet search shows the huge popularity of this new style all over the world and how it's all really about creation and having fun while at the same time creating one-of-a-kind images that are simply amazing. The reaction so far has been very positive from brides-to-be, who are always looking for something different and fresh. The idea also works great for newlyweds who want to get something different when sometimes the wedding photographs turn out to be too traditional or predictable.

"The use of the word 'Trash' the wedding dress sounded a bit negative but the concept behind it is a great one when approached the right way. It allows the bride to have a second use of her dress while having a great time expressing herself, doing things she normally might not do. I came up with the term 'Express the Dress' as a way to get across the positive and creative idea, which creates such amazing images but doesn't have to actually trash the dress. In all cases so far, the dress has not even been more spoiled than it would have been on the wedding day itself, seeing as they are often dragged across a dance floor for hours. It takes the dress out of its fate of being locked away and never seen again and brings it out into real life where it will be seen, remembered and can be celebrated," explained Mr Anderson.

"After the shoots were finished the brides thanked me for having such a fun day. We ended up with images that were absolutely stunning and we have had the most positive feedback from everyone who has seen them. It's also a great idea for couples not just the bride and for anyone who may have not been happy with the often mediocre photos from the wedding day. Express the Dress photo sessions are arranged after the ceremony is over so there is no stress. Often times the brides will do things like jump in to the sea or a river and in public you can get away with a lot more in a wedding dress than you could normally so it's great, it's all about having fun. Your wedding pictures should reflect your personality and this is a great way to do that."

Even if the wedding day has already passed, it's not too late to pull the dress out again. Get out there and have fun, pretend you are in a fashion magazine, do something different and express yourself, Brad adds.

Photo One Studios can be contacted at 091-565612.

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