Make-up artists' favourite Smashbox Cosmetics have claimed four new awards for their innovative products at the recent Image Beauty awards.

Luckily for Galway beauty fans, the full range of Smashbox Cosmetics are now available at Matt O Flaherty Pharmacy on William Street, giving you a chance to partake in what was until recently a celebrity best-kept secret.

Created by Dean and Davis Factor, the great-grandsons of the renowned Max Factor, Smashbox began life as a photo studio in LA in 1991, combining Davis's celebrity photography skill and Dean's business skills. Soon after launching it became not just a studio, but THE photographic studio. Due to popular demand, Smashbox Cosmetics line was created in 1997 in response to celebrity, photographer and make-up artists' requests for innovative products that could withstand the stress of a photo shoot.

Four products from the Smashbox collection recently scooped Image Beauty awards, and we have to say these are definite must-haves for your make-up bag!

Finding that perfect rosy glow can be a toughie but with O-GLOW (€30) from Smashbox, you can have that perfect blush in seconds. This formula contains Goji Berry-C Complex, a breakthrough formula that reacts with the skin and creates the rosy glow that cheeks turn naturally when blushing. Simply put, the product reacts with moisture in the skin to produce a perfect rosy shade on all skin tones. It is an extremely gentle reaction caused from the circulation created during fingertip application.

Goji Berry-C Complex is a natural extract that is known to mimic micro-circulation (the process of blood moving through small vessels which happens when we blush). Goji Berry-C Complex contains vitamin C, pomegranate seed oil and marine plankton and is full of anti-oxidants for added healthy skin benefits.

Crowned "Best Lip Colour for Moisture", Photo Finish Lipstick (€22) is available in twenty-two colours, combining luxurious shades with perfect moisture. This award-winning formula is packed with vitamins, Tahitian flower and Smashbox advanced Sila-Silk Technology that imparts an incredibly plush feel and full moist finish to lips.

Summer is a season of weddings and celebrations but if you are worried that those tears of joy may ruin your carefully applied eye make up, then add some Jet Set Waterproof Eyeliner (€18) to your routine. This amazing gel-based eyeliner glides on easily and is totally waterproof and crease-resistant, giving you the power to create stay-put eyes like never before. It's perfect for lining the inner rim of the eye or as a won't-budge traditional liner, no wonder it was awarded the best cream liner award by Image Beauty!

The final essential summer product is the High Definition FX foundation from Smashbox (€38). This oil-free, weightless foundation was voted Best for Skin Issues and is packed with anti-aging ingredients including Ribose (a corn-derived sugar) to energize and renew cells and Vitamin C to fight free radicals. Smashbox's High Definition Healthy FX Foundation formula will do more than create the illusion of perfect skin as the ingredients have been selected to work with the skin and improve the complexion from the inside out. Upon application, the foundation leaves skin even and radiant and continued use over time will protect the skin from future damage and repair the complexion from deep below the surface.

These innovative products combine longlasting and easy to apply cosmetics with a guarantee you will find the hottest colours and a cutting edge product line-up. Smashbox is designed to bring out the best of beautiful features, camouflaging imperfections for a flawless look and finish. The success of the brand worldwide has translated into a growing Smashbox fan base in Ireland, so get down to Matt O Flaherty's and stock up now!

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