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Arden marks unique date with sample giveaway E-mail
Written by Staff Reporter   
Wednesday, 06 August 2008

With the Olympic Games set to kick off on 08.08.08, Elizabeth Arden have decided to marking this unique moment in time by giving away thousands of Eight Hour samples from their counters nationwide.

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08.08.08 is a rare date, a once-in-a-lifetime event, making its appearance once every 100 years. All around the world, parties and weddings have been planned to coincide with this significant day, and of course, the Olympic opening is scheduled for 08:08:08pm on 08.08.08.

Eight Hour Cream is also unique in that it has stood the test of time, remaining unchanged in formula since its creation in the 1930s. It's the soothing, smoothing, skin-saving balm with serious star status, which has been crowned winner of 22 international beauty awards and found in all the hottest 'It' bags.

Created in 1930 by Miss Elizabeth Arden, Eight Hour Cream became an instant and overwhelming success. Today, one tube is sold every two minutes in the UK alone. This global bestselling balm even owes its name to its unrivalled performance, as legend has it that a devoted Arden client used it on her child's grazed knee, and 'eight hours later' it was magically better.

Its effectiveness is attributed to a perfect balance of skin-shielding petrolatum, vitamin E and soothing, anti-inflammatory beta-hydroxy acid. This ultimate multi-tasker works on everything from cracked lips to dry elbows, eyebrows, cuticles, insect bites, windburn, or as a gloss for lips, lashes and cheeks.

So make 08.08.08 the date to get to your nearest Elizabeth Arden counter and treat your skin to the glow-reviving treat. You'll never forget what you were doing that day and neither will your skin!


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