There are not many cars you could walk into a dealership and buy today that were on sale a dozen years ago. It takes a car of myriad talents and massive appeal to stay on sale, pretty much unchanged, for that amount of time. The Volvo XC90 is one such vehicle, and the last of the current generation, Volvo’s first-ever SUV, has just rolled off the production line in Torslanda, Sweden.
A car that would be awarded more than 100 international distinctions, including ‘SUV of the Year’ as early as 2003, and that was named Sweden’s most valuable export product, with an annual export value of more than SEK 40 billion in the peak years. Before sales started in 2003, Volvo’s dealers had already received 15,000 orders.
But all good things must come to an end. After producing 636,143 XC90s, a legend of the car world will leave the factory in Torslanda today to make room for the next generation of the XC90. The last XC90 made in Gothenburg will be driven directly to the Volvo Museum, also located in Gothenburg. However, production of the current XC90 will continue in Volvo’s new car plant in Daqing later in the year, under the name of Volvo XC Classic, which will only be sold in China.
The all-new Volvo XC90 will also be produced in the Torslanda factory. The car, which will be revealed in August, will start production at the end of January 2015.
However, many critics felt that Volvo Car Corporation was entering the SUV segment too late in 2002. However, the XC90 came to be a shot in the arm for the entire segment by resolving many of the problems experienced in earlier SUVs.
“We were using the working hypothesis ‘The Next Generation SUV’,” explains Hans Wikman. “In other words, in the XC90 we were going to show innovative solutions for the drawbacks for which the SUVs of the time were known.”
More than a decade later, the American Insurance Institute for Highway Safety (IIHS) still ranked the XC90 as one of the safest cars on the market by naming it the 2014 Top Safety Pick+.
The Volvo XC90 was launched with a range of five and six-cylinder engines. All were transversely mounted in accordance with Volvo’s powertrain concept. In 2004, the range was extended with a powerful, transversely mounted V8 engine made of aluminium, which was combined with a six speed automatic gearbox.
Now the first generation XC90 will make room for the next, a car that has made advances in terms of development and content at least on a par with the first.
“I am convinced that our customers will be very pleased,” says Dennis Nobelius, who is primarily responsible for the all-new XC90. “We have learnt a great deal about the important holistic approach for everyone in the car, when it comes to following up this success.”
“Our all-new XC90 is not just a natural development from an incredibly successful car, it is also an excellent example of the transformation underway at Volvo Cars, both within the company and from a brand perspective,” says Lex Kerssemakers, Senior Vice President Product Strategy & Vehicle Line Management at Volvo Cars.
“We look forward to a new era of success.”