The second year of a campaign targeting gum litter in the city was launched this week.
Last year, the campaign achieved a 28 per cent reduction in gum litter nationally, while a nationwide on-street attitudes and awareness survey also showed there was a “significant improvement” in public perception in relation to gum litter.
The campaign aims to reduce the problem by raising awareness amongst the public that dropping gum on the ground is littering and carries a €150 fine. The GLT campaign encourages the public to dispose of their used gum responsibly.
“It is heartening to see local authorities, industry and the general public working together to make a tangible difference to Galway City’s streets and other towns and cities nationwide. For this year’s launch, we will have the GLT Ad-Tower and Ad-Bicycles promoting the campaign around the city,” said Mayor of Galway City, Terry O’Flaherty.
Speaking at the national launch, Minister Hogan said: “Last year I stated that the only long-term sustainable way to deal with the littering issue is to create a culture where littering of all forms is simply unacceptable. The positive results of the GLT campaign demonstrate that we are making good progress towards that goal”.
The local efforts form part of a national scheme, with the theme of ‘Bin It Your Way’ selected for the 2012-2014 advertising campaign.