The runaway success of a play produced by Galway Arts Festival will provide a huge boost to tourism in the West of Ireland.
Fáilte Ireland recently teamed up with the producers of ‘Misterman’ on a recent sales mission to New York in a bid to capitalise on the success of the play, which stars Cillian Murphy.
‘Misterman’ is written by acclaimed Irish playwright Enda Walsh and first premiered at Galway Arts Festival back in July before beginning a run at St Ann’s Warehouse in New York until 21 December.
The production received rave reviews from leading critics and Fiona Monaghan, Head of Operations with Fáilte Ireland in the West says that this reaction will have a knock-on effect for tourism in 2012.
“The positive exposure surrounding Misterman has opened doors into media outlets that in the past had proved very challenging. It provided a great opportunity to reinforce the West of Ireland and Galway as tourism destinations and also to showcase our unique and vibrant culture both traditional and contemporary.”
Fáilte Ireland, under its ‘Sales Connect’ industry marketing programme, identified an opportunity to use this positive exposure for Galway and the West of Ireland to tell a tourism story to key tourism interests and media in the tri-state area.
The four-day sales mission included sales presentation to key tour operators and Tourism Ireland and a media event for editors, producers and writers from a broad spectrum of travel and lifestyle media, including press, television and online.
The objective of the sales mission was to reinforce the West of Ireland tourism message and to encourage US travel operators to include more West of Ireland tourism experiences with a strong focus on tradition and modern culture, including specific programmes around Galway Arts Festival.
Since the sales mission, there have been a number of tourism related press articles in the New York papers and a number of new pilot initiatives with tour operators for the 2012 and 2013 tourism seasons.
John Crumlish, Managing Director of the Galway Arts Festival, added that the company were happy to team with Fáilte Ireland on the project.
“We would hope that it has increased awareness of cultural tourism opportunities in the West of Ireland and promoted the wider tourism message for the region.”