The Ford Fiesta was Europe’s best-selling small car in March and for the first three months of 2013, according to the latest figures from the world’s leading provider of automotive data and intelligence, JATO Dynamics. In addition, the Fiesta was the top selling small car in Ireland for the first quarter of 2013.
European customers bought Fiestas at a rate of one every 100 seconds during the first quarter for 2013 – 41,600 in March, and 77,800 total in the first three months of 2013 – 14,000 units more than its nearest rival, according to JATO.
Parked bumper-to-bumper the Fiestas sold during the first quarter across Europe would reach all the way from Dublin to Killarney.
“It’s clear from the rate that our new Fiesta is flying off forecourts that it is striking a chord with Europe’s small car customers,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “The small car segment is probably more competitive than it has ever been and the new Fiesta is gaining retail market share and reaching new customers on the strength of its design, technology and drive dynamics.”
Also new to Fiesta is Ford’s SYNC voice-activated in-car connectivity system featuring Emergency Assistance, which can alert local emergency services operators to an accident in 26 languages, spoken in 40 European regions. Sixty per cent of new Fiestas ordered during the first four months of the year feature the Euro NCAP Advanced reward-winning system.
The most popular colour to date is Frozen White, chosen by 23 per cent of customers – rising to 40 per cent in Greece – followed by Panther Black and Moondust Silver. Fifty-five per cent of Fiesta buyers have opted for the Charcoal Black interior, including 84 per cent of UK customers.
Fiesta was earlier this year named the best-selling subcompact car globally in 2012 with 723,130 registrations, by automotive data and trends forecasting leader Polk. It was also the best-selling small car in Europe in 2012 according to JATO Dynamics, with European consumers buying 306,405 models in total.