Carzone.ie has released the sixth edition of its Motoring Report. The bi-annual index studies trends in the Irish motoring market by analysing data from the 111-million searches carried out on Carzone.ie over the past 12 months, as well as an in depth survey of 1,700 Irish motorists nationwide.
The Carzone.ie Motoring Report reveals that the top financial concerns for Irish motorists are fuel costs, road tax and the cost of insurance. Following the sharp recent rise in car insurance premiums, the report outlines how 54 per cent of motorists believe insurance costs will be the biggest obstacle in affording a car in the next 12 months. Meanwhile a further 40 per cent said they are not satisfied with their current insurance premium. Interestingly however, 33 per cent of people who claim to be satisfied with their premium will still be seeking a new insurer this year.
The research from Carzone.ie also shows that 28 per cent of people are either unsure, or have no knowledge of current motor tax bands. Despite this, 83 per cent claimed that tax bands influence what car they buy. The male versus female breakdown on tax band knowledge also offered some interesting insight, with 75 per cent of men claiming to be aware and fully understand tax bands versus 61 per cent of women.
Research also pointed towards a lack of knowledge of car financing, with 48 per cent of Irish motorists not fully aware of car finance options available to them when buying a car. Again men seem to be more au fait with car finance than women, with 42 per cent of men claiming to fully understand their finance options compared with 31 per cent of women.
NCT testing is always an issue which stimulates debate amongst Irish motorists and the results of the latest edition of the Carzone.ie Motoring Report are no different. The results show that 33 per cent of people spend up to €150 prepping their car for the NCT. The research also reveals that 37 per cent of Irish motorists don’t feel the NCT system is fair.
Looking at the overall Irish motoring market, the latest edition of the Carzone.ie Motoring Report shows there was a staggering 1,125,794 used car transactions in 2015.
The report also analyses trends associated with buying and selling cars and showed 15 per cent of Irish motorists claimed they bought a car to save on car running costs, while a further 13 per cent simply wanted a more reliable car. Interestingly but perhaps not surprisingly, 30 per cent of married people declared they wanted a larger car to accommodate a growing family.
The report highlights how Irish motorists demonstrated prudence when buying a car by researching their purchase thoroughly. In total, 45 per cent of motorists researched up to three models before deciding to buy while 24 per cent researched more than five models.
In terms of what motorists were searching for specifically, German car marques remain extremely popular amongst Irish motorists with Volkswagen topping the polls for most popular car marque. Volkswagen was closely followed by BMW in second, Audi in third followed by Toyota and Ford in fourth and fifth places respectively.
When it comes to the most popular model of car, the Volkswagen Golf tops the poll for the second successive year followed by the Ford Focus and Volkswagen Passat.
The colour black remains extremely popular amongst Irish motorists accounting for some 23 per cent of colour searches. White is next in line on 16 per cent followed by blue (6 per cent) silver (5 per cent) and red (5 per cent). Fuel type is still a critical part of the buying process for Irish motorists. The Carzone.ie Motoring Report shows that 78 per cent of searches in 2015 were for diesel models with 17 per cent of searches for petrol.
In fact, the report goes as far as to identify the most searched for car in Ireland in the past 12 months with a black 2012 Volkswagen Golf Diesel the single most searched car.
What is also unveiled is where motorists are buying their cars from with a large portion of Irish motorists (41 per cent) purchasing from franchise dealers with a further 34 per cent buying from independent dealers and 15 per cent buying their car online.
Looking at car sales, the Carzone.ie Motoring Report shows that over 50 per cent of people intend on selling their car within the next year but only 20 per cent said they were confident of getting a good price. When it came to reasons why people wanted to sell their car, needing a larger car (24 per cent), high expense (17 per cent) and lack of reliability (16 per cent) were the top three reasons.
Commenting on the findings, Warren Cray, General Manager of Carzone.ie said,
“In this our sixth edition of the Carzone.ie Motoring Report we have gone deeper again to research views and gauge sentiment amongst Irish motorists. What is certainly clear from the research is that consumer confidence is continuing to rise and more and more vehicles are changing hands both through new car registrations and used car sales.”
“The report is also highlighting the financial concerns of motorists in relation to fuel costs, road tax, car insurance and NCT costs. Meanwhile the 111 million searches carried out on Carzone.ie in 2015 show us specifically what motorists are looking for right down to make, model, colour, year, fuel preference and more. Being able to access this level of insight and understanding what consumers want can only be positive for the motor industry.”