Citroën has unveiled the DS Wild Rubis, a concept which points to a future DS-brand SUV. The concept will debut at the Shanghai Motor Show.
The latest expression of the DS line, the DS Wild Rubis joins DS3, DS4, DS5 and the Numéro 9 concept. This latest chapter in the DS line is designed to be driven by the full-hybrid, plug-in technology.
It’s imposingly big without being needlessly huge – 4.7m long, 1.95m wide and 1.59m tall – a wheelbase of 2.9m and planted on 21” wheels. DS Wild Rubis “expresses power and strength,” says Citroen, “inviting onlookers to step inside and explore a feature-rich and versatile cabin suited to the needs of executive customers.”
The car’s silhouette is highlighted by a unique chrome signature on the side. The roof bars accentuate the impression of height, whilst hinting at power and performance, before blending into the bodywork and flow of the profile of the rear wing.
Featuring the new front-end identity inaugurated by the Numéro 9 concept, the face of DS Wild Rubis is characterised by the three-dimensional radiator grille decorated with a DS emblem.
The grille flows into unique full-LED headlights, made up of three mobile lighting modules and surrounded by scrolling indicator lights at the base and a tuning fork-shaped light signature on the edge – a feature that gives the Wild Rubis a bold, hypnotic and unique stare.
The only problem is, for us, that the production car that will come from the Rubis might not make it to Ireland. Citroen is pushing its DS brand hard in the lucrative Chinese market, and the Wild Rubisconcept is expected to be flanked by two other concept cars in Shanghai – a large luxury saloon and a compact BMW 3 Series rival. Again, there is no certainty that these cars will come to the Irish market, mostly because we have singularly failed to take the DS brand to our hearts. Sales of Citroen’s luxury brand have been very small so far, with even the DS3, which has sold more than 300,000 cars since it was launched, selling in only tiny numbers here.