Friday 18 August 2017

GalwayHi15°| Lo12°

Galway Independent


New €500k tourism campaign for West

Wednesday, 4th January, 2017 1:00am

Fáilte Ireland, in conjunction with five Local Authorities from Donegal to Galway and in partnership with Tourism Ireland, has launched a €500,000 Wild Atlantic Way advertising campaign in Britain. The campaign is particularly targeting British visitors to entice them to take a break along the Wild Atlantic Way from Galway to Donegal and is aimed at cities with good access to the region.

Urging visitors to embrace the Wild Atlantic Way of Life, the four-week campaign will run across different mediums. This will include a combination of Out of Home advertising in prime commuter and shopping locations in key urban centres which have direct access into the region. This will be supported by a month long radio partnership with the Bill Turnbull Show on Classic FM and a digital campaign. Additionally, local taxis will be wrapped in high impact Wild Atlantic Way imagery in a number of the cities – including Liverpool, Glasgow, Edinburgh and Manchester.

Fiona Monaghan, Fáilte Ireland’s Head of the Wild Atlantic Way, said: “As we enter into the fourth season for the Wild Atlantic Way, we are determined not to rest on our laurels. This campaign allows us to raise international awareness of the route as a must see visitor experience in key strategic locations which offer ease of access and great potential for the short break market.

“The ease of access will be the key message and, in promoting the call of the Wild Atlantic Way in the Spring, we will be emphasising the short flight durations from the targeted cities to get our message across”.

The campaign is being driven by a joint International Marketing Fund provided by Fáilte Ireland and Local Authorities in Donegal, Sligo, Mayo, and Galway (County and City) which was mobilised to focus specifically on raising international awareness of the Wild Atlantic Way in targeted international markets with direct access to Ireland and to encourage and support incremental short breaks in the shoulder seasons.

ePaper Service

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8
Desktop, Tablet & Smartphone friendly
Cookies on Galway Independent website
We use cookies to ensure that we give you the best experience on our website. We also use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the Galway Independent website. However, if you would like to, you can change your cookie settings at any time by amending your browser settings.
How does Galway Independent use cookies?
Cookies enable us to identify your device, or you when you have logged in. We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences, for example. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.
We don't sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).
Hide Message