Skip to content

Galway Independent

Home arrow Sections arrow Business arrow Rebranded Jaycee ready to roll
Rebranded Jaycee ready to roll E-mail
Written by Administrator   
Wednesday, 11 July 2007
Liosbán-based firm Jaycee has undergone a complete overhaul of its brand, including the development of a new logo and tag-line. The extensive re-branding will also involve the roll-out of a completely new shop fit-out at the Liosbán headquarters and also at the Jaycee Quickprint stores in Abbeygate Street, Galway and Bachelors Walk, Dublin.

With over 30 years as a leading print supplier, Jaycee has long been synonymous with printing in Galway. Founded by Jack Cunningham (the 'JC' of the name) in the 1970s, the company is built on a solid family tradition, and Jack's sons Tom, Derek and Greg are all involved.

Managing Director Tom Cunningham explains the reason behind the revamp. "Many people just see printers as printers, boring and methodical, with little to offer the marketing mix bar paper. This could not be further from the truth here at Jaycee where we have invested very heavily in our facilities that do more and offer more - from personalised printing that allows a marketing manager to be really accurate when targeting customers in a direct mail campaign, to our large format display printing that can make a clients exhibition or presentation ooze professionalism".

The re-brand even involved dropping the word 'printers' from the company's name to get across the message that Jaycee are capable of providing its clients with a whole range of exciting and professional marketing products.

Commenting at the launch of Jaycee's new look, Greg Cunningham, Director of Jaycee said "We wanted to bring ourselves into the 21st century and be positioned at the cutting edge of our market. Many printers can be stuck in a time warp, not analysing and servicing the needs of an expectant client base. We believe that Jaycee with its strong Galway roots is about to re-establish itself as the market leader in the West and we are looking forward to having a much more powerful influence on how our clients win business in the future."


Comments (0) »		 feed
Show/Hide comment formtoggle


Write the displayed characters


busy
 
User Rating: / 0
PoorBest 
< Prev   Next >
[ Back ]

For a greater insight into the race, visit our image galleries
  • Volvo Ocean Race - Articles
  • Volvo Ocean Race - Videos
  • Volvo Ocean Race - Images
  • Volvo Ocean Race - Race Updates

For all the latest updates on the race visit our Volvo Ocean Race section. We have compiled a great selection of videos, images, articles and official updates.


Custom Search
Volvo Ocean Race Official Updates
Visit our Games and puzzles section
Will you shop locally this Christmas?
 
Find your ideal job in Galway using our Galway Jobs listings.