Galway's Days Hotel has been honoured among 13 tourism establishments at the Fáilte Ireland Optimus Awards held in the Castletroy Park Hotel, Limerick recently.

EXCELLENT DAYS: Pictured (LtoR) at the Fáilte Ireland Optimus Awards ceremony held in the Castletroy Park Hotel, Limerick were Louise Pettit, Siobhan Burke and Sharon Fallon, of Days Hotel Galway, with Michael Fitzsimons, Fáilte Ireland West

The Optimus programme, developed by Fáilte Ireland, aims to help tourism establishments achieve excellence in every aspect of their business by providing a practical approach to boosting bottom-line performance and a focus on improving results.

John Concannon, Director of Regional Development at Fáilte Ireland, congratulated the latest recipients of Accreditation and said, "Optimus is a vital tool for enterprises which aspire to reach the best international standards for service quality and business effectiveness.

"It enables the enterprises, and those who work in them, to develop a culture of excellence in customer service and best practice in every area of its operations," he continued.

"The Optimus multi-tiered programme was designed to change the service culture and engage management and staff in a continuous pursuit of improvements which would deliver a competitive edge and sustainability.

"These objectives are even more vital now because of the changing economic and trading environment at home and internationally, and the results to date clearly demonstrate that Optimus works on a number of fronts in raising quality standards and improving operational effectiveness and ultimately profitability."

Concannon added that the 150 enterprises that had undertaken the Optimus programme to date were succeeding in raising the quality of their products and their business performance to equal the best found anywhere, and he urged more tourism enterprises to follow their example and take the Optimus road to excellence and better business.

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