Given the volatility of the markets many savers have experienced increased nervousness and uncertainty since the start of 2008. With the Federal Reserve unexpectedly aggressively cutting US interest rates, and the uncertainty about the European Central Bank interest rate intentions, the time has arrived for savers to re-assess where they can maximise returns.

According to Derek Keogh, Head of Personal Savings at Anglo Irish Bank, "Anglo Irish Bank has consistently provided some of the highest rates on its savings products, and continues to gain market share in the savings market".

Anglo Irish Bank has earned a strong reputation for the value it has provided to its customers over the past decade. The recipe for its success is relatively straightforward. "We focus on simple, consistently competitive savings accounts, while ensuring that our customers have access to a personalised telephone service from 8am to 8pm, Monday to Friday. The bank doesn't operate tiered rates based on balance amounts, and we allow all personal savings customers avail of the same rate of interest, and all accounts are offered a guaranteed rate of at least the European Central Bank official rate until January 2009," explained Keogh.

He added, "Anglo Irish Bank provides its customers with a wide range of savings products to cater for all the needs of the Irish savings market. We help customers maximise returns on the savings they have built up, while continuing to maintain their habit to build another nest egg.

"Our range of savings products provide customers with greater choice and highly competitive returns, coupled with friendly, knowledgeable staff available at very convenient times".

Almost half of Irish savings earn an average of 1.39 per cent, whereas Anglo's lowest rate account pays 4 per cent. To put that in context, Keogh said, "If you take a typical saver leaving their money sitting in current accounts, share accounts and old demand accounts earning little or no interest, the opportunity to boost returns are compelling. There is a lot of people out there who could earn far more by saving with us, with very little effort".

Commenting on the Bank's strategy, Keogh added "We have focussed on a simple business model over the years. We pay a competitive rate, ensure our products are straightforward and easy to understand and we provide superior personal service. We are very proud of the excellent level of service we provide to our customers."

Anglo Irish Bank offers a broad range of products. Demand for its 30 Day Notice (which pays 4.75 per cent gross/aer) and 1 Year Fixed Term accounts continues to grow, and Anglo Irish constantly monitors the market to ensure it remains competitive and consistently retains its position as the first choice for savers who are interested in moving lump sums.

"Our one Year Fixed Term Account, currently paying 5 per cent gross/AER, is one of the best offers in the market. And more importantly, we don't have any catches about the rate differing should you go over a certain amount," commented Keogh.

He concluded, "We are excited and committed to growing our share of the Irish savings market and will continue to provide our customers with the highest level of service and great rates, as we have done since 1964. By offering simple savings products and highly competitive returns, we feel we have a lot to offer savers to ensure their needs are met."

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