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11890 targets 10 per cent of €70m directory enquiries market E-mail
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Wednesday, 07 February 2007
Call 11890 Ltd, the Irish Directory Enquiries company, has launched an ambitious drive to achieve ten per cent of the lucrative directory enquires market estimated to be worth €70m by 2008. This target will be underpinned with the offer of free directory enquiries for eircom landline callers for February.

Launched in July 2006, 11890 have made an instant impression on the telecommunications sector with ComReg estimating customer usage of three per cent of the total market at the end of 2006. Headquartered in Clonshaugh Industrial Estate, Dublin, the company has performed above expectations with the establishment of a second call centre in Galway last October and a total staff of 70, including call centre staff, account management and technical staff.

11890 is the third entrant into the directory enquiries market and it aims to create another 80 new jobs over the next 18 months. Having introduced real competition into the marketplace with its 24 per cent cheaper from landline proposition, 11890 offers customers prices ranging between 26 per cent and 35 per cent cheaper than 11811 and 11850 respectively. A key offering at the core of the company's success to-date has been the focus on customer interaction as callers enjoy personal professional operators instead of automated machines.

11890 has an expanding range of business-to-business clients. These companies, which include a large portion of Ireland's blue chip companies such as AIB, Goodbodys, KPMG, An Post and Elan, have chosen 11890 as their directory enquiry service of choice based on price, speed and accuracy of service.

Expanding on its business-to-business service, 11890 is finalising a new premier business listing service. The company will also publish a business listings directory when the service is launched in April.

Nicola Byrne, Managing Director of Call 11890 Ltd said, "The announcement of free directory enquiry calls for landlines during the month of February demonstrates how serious 11890 is about shaking up the directory enquiries market in Ireland. We have set ourselves a target of ten per cent of the market by 2008 and so far we as a company have performed above expectations."

She said the company was excited by the challenge to hit its targets not only in customer usage but also in job creation. "As an Irish company job creation is central to the ethos of senior management. Our continued success will be met with continued development. We have already opened a second call centre in Galway and are currently looking into alternative locations for a third site."

11890 offer customers 24/7 service through its state-of-the-art call centre facilities. 11890 customers are not automatically connected through to numbers, thereby reducing customer charges. A connect through service is available to callers if requested. 11890 also offer free text back to callers from mobile phones as standard.


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