I love my iPhone and the apps on it. I have apps that trace my cycling, apps that tell me I haven’t won the lottery, apps that track my flights, and apps that help my golf swing, apps giving share prices, apps everywhere and for everything.
There are many Irish companies that have taken and are taking advantage of the immense opportunities to create and market mobile software. The advent of the Apple iPhone and the App Store has seen the Irish developer community responding to the challenges by producing their own bespoke products and services.
Mobile development is now in the heart of our major educational establishments, creating a substantial body of skilled and creative developers and designers ready to take on any project from new sources.
According to both designers and professional users, mobile apps can be real assets to business; to those that use them professionally and those who design them. But it is important to have a clear picture of what your expectations are. Knowing the true value of an app to a business can be difficult due to the fact that there is so much hype around them.
Because of the speed of movement in the marketplace in relation to apps, it can be difficult for companies to know where to start, from the point of both view of consumption and creation. If you are in the business of creating an app, there is a very good chance that someone else has already done this, so it is worth checking the app store thoroughly or you could be entering the arena of replicating and what that entails.
So if you have a good idea, and you want to have an app to support it, there are many considerations, such as the platform used, and an awareness of the increasing use of Android. It is believed however, that up to 80 per cent of new designs of apps are for the iPhone market.
Then there is the whole issue of pricing the app or should it be free and try to generate income by other means. There can often be no option as the Irish market is of course quite small.
Remember that the app market is very crowded and charging for apps may not be an option, especially if you want to get your product or service promoted.
Then of course there are the apps we use every day. They have become such an important part of our business and how we conduct our business. Some of the top free apps in both the android and iPhone market have become such a part of our lives that we cannot become parted from our phone or mobile device for long periods.
Some of the top apps are Facebook, Google Maps, You Tube, Skype, Viber, and Scan it. And of course there is also the Angry Birds, the app which has sold over 12 million copies, where the player launches birds at pigs with a view to destruction of same pigs! Did you know this was designed around the time of the Swine Flu epidemic?
My favourite new one is Words with Friends; I just need some new friends!
HC Financial Advisers, we advise…………………