Maserati’s new Quattroporte isn’t just a (gorgeous) new luxury saloon, to take on the likes of the Mercedes S-Class and BMW 7 Series; it’s also the kicking off of a massive renewal for the Maserati brand, with three all-new models and a plan for 50,000 sales a year.
That’s a massive increase on current Maserati sales, but Fiat bosses have big plans for its premium performance brand and, to leave clear air between it and in-house rival Ferrari, the three new models (including this new Quattroporte) are going to be as far from mid-engined supercars as is possible.
The Quattroporte, seen here, will make its official debut at the Detroit motor show in January, and will continue with Ferrari-based V8 power, most likely an updated version of the 4.7-litre engine currently found in Maserati’s GranTurismo coupe.
The new Quattroporte is longer and more spacious than before, but with more light weight aluminium in its structure in an attempt to keep its bulk under control.
“Maserati stands today at the edge of an unparalleled strategic and industrial growth that will see our presence in the world rise to 50,000 units a year by 2015,” Harald Wester, Maserati’s CEO said. This growth is a challenge for which Maserati has carefully prepared itself and that we all welcome with anticipation.
“It is a growth based on those values of style, elegance, quality and performance for which Maserati has always been recognised and praised in almost 100 years of history. This exciting progression will make the new Maserati a true global player with two new production sites in two different continents and a heart solidly planted in Modena, Italy, where our roots are.
“It is a growth that will be based on three new models entering two new segments of the automobile market – and it starts with the all-new 2013 Maserati Quattroporte.”
The two other models? Well, this is where the mouth really starts to water. First up, probably late next year, will be a new Ghibli, but, unlike the sixties original, this Ghibli will be a four-door saloon, smaller than the Quattroporte, that will take on the likes of the BMW 5 Series and Audi A6. There may even be a high-po diesel version using a twin-turbo derivative of the VM Motori V6 diesel found in the Ghibli’s distant cousin, the Chrysler 300C.
After that will be the Levante, Maserati’s first foray into the SUV world and a rival to the Porsche Panamera. Expect a swoopy body atop a much-modified Jeep Grand Cherokee platform with, again, likely diesel as well as petrol, powerplants.