The fact that Irish boyband singer Niall Horan has 11 million followers on Twitter is probably amazing to many people. It is, however, a statistic of our times. Indeed, the social media stats are staggering.
There are 750 tweets every second, three million new blogs come online every month, two new members sign up to LinkedIn every second, and, if Facebook was a country, it would be the twelfth biggest in the world. And on it goes. Facebook, Twitter, LinkedIn, Pinterest, Instagram et al have become part of the fabric of daily life, both personal and business.
Author Chris Hancock’s recent article in Design Management Review, titled: ‘You Are Connected. Now, What Are You Going to Do About It?’ sums up the phenomenon. Social media is here to stay, so unlike the machine-destroying Luddites, we not only have to get up to speed, but stay there.
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Every business knows this but it is the ‘what are you going to do about it?’ that we need help with. Most businesses use some form of social media but some use it better than others.
This month, Galway Chamber’s Business After Hours (BAH) Networking Event will be held in the premises of H&A Marketing and PR in Oranmore Business Park, Oranmore on Thursday 27 June. H&A Marketing and PR specialise in marketing, advertising, public relations, social and digital media and, as part of the networking evening, they will deliver a social media themed BAH.
As well as creating new business contacts and making new connections the event, titled ‘Your Passport to Social Media Success’ (complete with ‘Passport’ invitations sent out to members) will be an opportunity for Galway Chamber members and their guests to learn more about the benefits of strategic social media planning and management for their businesses. On the night, H&A client Doreen O’Mahony, Digital Brand Manager, Laya Healthcare will present a case study of their social media experience.
Please RSVP Elaine on 091-563536 or email Elaine@galwaychamber.com.